As you have noticed, there are major trends in digital marketing that have been increasing in recent years and continue to rise in importance while new techniques have recently developed which marketers started to focus on in order to grow their businesses and financial growth.
The main takeaways are to always keep up with new technologies and discover how to make the most out of new developments to stay ahead of the competition.
Companies will optimize for voice search, but not for financial growth.
According to survey, over 50% of the searches in 2021 will be from voice search. But that’s not really a new trend… everyone has been talking about that for years.
So, what’s the important deal?
Optimizing for voice search is a great way to get your brand awareness, but how is that going to convert into leads?
We haven’t seen too many solutions so far when it comes to improvement on voice search traffic, but you can consider below suggestions:
Guide for Voice-Powered Search Optimization
a). Understand the user behaviour: When people use search engines, many users use long phrases with specific keywords. Therefore, to optimize the chances to be found in voice search results, use long terms / keywords and complete sentences (think of what someone would ask a friend about a specific product or service).
b). Be Conversational: When updating voice search in your website, use an engaging conversational tone while creating the content but remember to use complete sentences and be grammatically correct.
c). Answer Questions: Most users use the internet to get information, whether they are researching a product / service or they need solutions or suggestions about their queries. Therefore, think about this while creating content for voice-powered searches. Create problem solving content for users, include any questions that people may ask concerning your products and provide detailed answers.
Latest Trends for Digital Marketing in 2021!
ChatBots will continue to be an important role of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your clients or website visitors.
ChatBots can save your time by providing quick responses which means that customers can make decisions faster.
Video marketing is one of the most important marketing trends today and likely for the next 5-10 years. These digits of survey show the importance of incorporating video into your digital marketing strategy in 2021:
- 75% of consumers say that they have shared a brand’s video
- 70% of businesses say that video has improved their conversion rate
- 50% of consumers say that watching product videos makes them more confident in online purchase decisions
Social Media Stories
There are various benefits of using social media stories including:
- Creates very good brand awareness
- Stays connected with followers
- Cost-effective ad solution
- Increases traffic to your website / blog
- Opportunity to reach younger audiences
Online videos are extremely important part of any digital marketing campaign. And in 2021, videos will become even more popular.
Content Marketing Trends in 2021
Marketers will need to create more conversation + friendliness to stay in the content game.
For 2021, you will need to decide in each strategy what inspires your audience to create and share your story. Writing effective content will become progressively important in 2021.
On YouTube, Bloggers will start focusing more on creating content that engage to users, not just content that promotes a product or service.
In 2021, content marketing will continue to become more personal.
Space Stem Digital Marketing team conducts training and learning sessions at Space Stem Learning Centre to impart knowledge on building high quality content that can attract a mass. At Space Stem, we can take care of your Digital Marketing needs, so you can focus on sales for more business.