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CRM and Loyalty Specialist

experience

Experience

2-4 Years
position

No. Of Openings

1 Position
location

Job Location

Ahmedabad
clock

Job Type

Full-Time

Role Overview

The CRM and Loyalty Specialist will be responsible for developing and executing CRM strategies that align with our business objectives. The role encompasses customer segmentation, loyalty program management, data analysis, multi-channel marketing, and collaboration with cross-functional teams.

Skills

  • Fluency in English

Technical Skills

  • Proficiency in MS Office, Google Suite and MoEngage or any other similar CRM tool

Job Responsibilities

  • Develops and executes comprehensive CRM strategies aimed at enhancing customer engagement, retention, and lifetime value.
  • Plans, implements, and manages customer loyalty programs that drive customer retention and repeat business across markets, i.e. drives Tickit Loyalty adoption across business brands and improves penetration across offline and online stores.
  • Analyses customer data to identify trends, behaviours, and opportunities for personalized marketing campaigns and creates customer segments for highly targeted marketing campaigns and content, ensuring relevance and impact.
  • Develops and executes multi-channel marketing campaigns (Email, SMS, WhatsApp, etc.) to nurture customer relationships and drive retention. Conducts A/B tests to optimize campaign performance.
  • Develops and refines customer journey maps to optimize touchpoints and improve customer experiences.
  • Works with the creative team to develop inspirational content and newsletters.
  • Administers and maintains the CRM system, ensuring data accuracy, integration, and efficiency.
  • Drives the business and focuses on driving overall penetration and revenue growth for business Gift Cards through planning, implementation, and collaboration across stores, online channels, and partnerships.

Behavioral Competencies

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, disseminates knowledge, insights, and updates in a polished, precise, and compelling manner. Demonstrates a deep interest in others' comments. Creates rich documents and reports.

Customer Focus

Builds strong customer relationships and delivers customer-centric solutions. For example, digs deeply into customer feedback and drives the innovations that can enable the organization to better meet customers' future needs. Frequently adjusts approach to ensure customer needs are met and to improve service

Plans and Aligns

Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. For example, readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Self-Development

Actively seeks new ways to grow and be challenged using both formal and informal development channels. For example, demonstrates strong commitment to own development by continuously updating knowledge, skills, and abilities. Shows strong enthusiasm for seeking learning opportunities.

Other Details

Education:

Bachelor’s Degree in Marketing, Business, or a related field

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