5 Powerful Analytics Tools to Boost Your eCommerce Website Growth

In the busy world of online shopping, knowing how your customers shop is super important; it’s key to doing well. Think about trying to find your way through tough competition without any help. That’s when tools that analyze your business come in handy. They’re not just fancy gadgets; they’re like your guides, helping you understand what your customers do and what’s happening in the market, leading you to make your business better.

But when there’s so much info out there, how do you choose the tools that can help you use this info to push your business ahead? Do you often find yourself attempting to predict customer desires? How can looking closely at data clear up the confusing parts of how you connect with customers and turn your guessing game into a smart strategy for your online shop?

This convergence of ecommerce custom website development with powerful analytics tools displays the strategic foundation of a successful online retail presence. We’ll show you the top five tools that are made for growing your online store. Each one has its special job: from tracking where your customers go with Google Analytics to figuring out why they buy with Kissmetrics or seeing where they click the most on your site with Crazy Egg. And we can’t forget about the analytics that comes with online store platforms like WooCommerce and Shopify, which let you see how your business is doing up close.

By the end of this, you’ll not just get why these tools are so important for making decisions based on data for your online store but also how you can use what they tell you to keep growing your business. Let’s dive into how these growth analytics tools work, one clicks at a time.

5 Powerful Analytics Tools to Boost Your eCommerce Website Growth

The Role of Analytics in eCommerce:

Understanding how to use data in online shopping is like knowing why a compass is important for finding your way. It’s not just about telling you what’s already happened; it’s about figuring out how people shop and using that knowledge to guess better what they’ll do next. With smart data, you can learn much about which products people like and which of your selling tricks are working.

This kind of info is really important for making big business plans. It gives you a clear picture of what’s trending in the market and how often people buy things. It’s all about getting to know your customers, not just what they buy, but their whole shopping trip from the moment they look at something to when they buy it. By watching what’s popular and noticing what’s getting more attention, people who run online stores can be sure they’re selling what their customers want.

Google Analytics:

In online selling, Google Analytics is like the secret decoder that helps you determine who's coming to your website and what they're doing there. It's as important as what you're selling because it shows how people act on your site. For people in the London who run online shops, using Google Analytics is like knowing exactly when to sail to catch the best wind; it helps you use every visit to your site to help your business grow.

With Google Analytics, you can keep track of sales like a pro, getting to know not just how people are buying but why they choose to buy. This tool gives you many clues about your visitors, turning them from just numbers into real people you can picture, from those just passing by to those who come back repeatedly. This info isn't just a bunch of numbers; it's like a story of what your customers do, with each click adding to the plot.

Google Analytics lets you see which parts of your website are interesting and must be fixed. It's like being able to walk around your store and see the path each customer takes. When you get into Google Analytics, you're not just keeping an eye on sales; you're crafting the shopping experience that helps your business get bigger and makes customers happy. It's not just about counting visits; it's about shaping those visits into a plan for finding new ways to succeed in your online business.


Kissmetrics excels as an invaluable asset for deepening your understanding of customer preferences. It helps you understand why they get interested in what you’re selling and how to keep them hooked. For people who sell things online in the UK, it’s like having a secret key to what their customers want.

With Kissmetrics, you can do funnel analysis, like tracking the clues your customers leave behind. This shows you where they decide to buy something or where they might get lost and leave. It helps you smooth out any problems so more people go from just looking around to spending money.

Using Kissmetrics, you can also do cohort analysis, which sounds complicated, but it’s just watching how certain groups of your visitors behave over time. This can show you patterns that give you great ideas for what to do next. With all of Kissmetrics’ features, you’re doing more than just looking at how customers act; you’re getting into what those actions mean, and that helps you make better plans that click with your buyers.

It makes that conversion funnels the steps from someone interested in creating a purchase come to life. You get to see not just when people are dropping out but also why they might need to finish their purchase. This kind of tracking lets you see what your customers might need or want before they even do, letting you create shopping experiences that feel personal and can make you more money. With Kissmetrics, your online shop isn’t just a shop; it’s like a story where each visitor, each click, and each sale plays a part.

Crazy Egg:

Crazy Egg turns the complex data about how people use your website into easy-to-understand pictures. It shows hotspots where many people click and cold spots that they ignore, using colours to make it super clear. For online shops in the UK, it’s like seeing which shelves in a store people are checking out and which ones they walk past.

Think of it like having a map of your website that shows where people go and what they like, using bright colours for the busy parts and dull colours for the quiet parts. Crazy Egg’s heatmaps give you this map, showing you exactly where people are clicking the most. You can see if the buttons you want them to press are in good spots or if the best products are easy for customers to find.

Click tracking with Crazy Egg is more than just counting; it’s about getting what your visitors do without saying a word. Every click they make tells you a bit more about how to make your website better for them. Crazy Egg lets you zoom in on these silent hints to make your site more inviting.

With Crazy Egg’s clear pictures, you can look closely at how people move through your site. You’ll understand why they stick around or why they leave. These tools clarify how to make your website the best for your visitors. It’s about paying attention to every little detail, making every part of your website work towards getting more sales, and making every visit a chance to win people over.

WooCommerce Analytics:

WooCommerce Analytics makes it easier to understand how your online shop is doing. Built for WordPress websites, this tool simplifies the complicated numbers and facts about your sales, turning them into clear info that can help you make smart choices for your UK store.

Think of WooCommerce Analytics as the know-it-all helper for your online shop. It watches your sales like a hawk, day and night, and tells you what’s selling well and what’s not. It’s like having someone to report every day on how your store is doing without having to ask.

With WooCommerce Analytics, checking up on your sales is as easy as having a coffee and looking over a simple report. It’s designed to be easy to use right inside your WordPress site. You’ll get the big picture, like how many things you’re selling, and helpful details, like when and what might sell better.

The best part? WooCommerce insights are in your WordPress dashboard super easy to reach and use. With a few clicks, you can see how your sales are going, which makes managing your shop a piece of cake. With this tool, you’re not just collecting sales data; you’re actively using it to make your online shop better and grow your sales over time.

Shopify Analytics:

Shopify analytics is a handy tool for people who run online stores. It clearly shows who’s buying your stuff and how much money you make. Using Shopify’s tools is like getting to know the people who buy from you. You can discern their desires and enhance their shopping journey accordingly. These tools take all the complicated sales numbers and turn them into easy-to-understand tips for improving how you sell and advertise.

Shopify’s analytics are made just for your shop. They make it simple to see not only how much you’re selling but also who’s buying from you and the reasons why. Understanding your customers’ habits gets easy so you can bond better with them.

Checking out your sales with Shopify does more than show you your income. It gives you a deep dive into your business so you can make the right moves to keep growing. Every sale, every click, and what your customers say teach you about your business. Shopify Analytics breaks it down so you can make smart decisions that will make your store do well, especially in the competitive world of UK online shopping.


In the online shopping world, it's super important for shops to use tools that help them understand their sales. Tools like Google Analytics, Kissmetrics, Crazy Egg, Woocommerce, and Shopify Analytics let shop owners see what's going on in their stores well. It aids businesses in making informed decisions for enhanced performance. These tools are like guides that help them find their way through the big world of selling stuff online, making decisions with real facts to help their shops do better. Having the right tools to check on how your shop is doing is something every online shop needs to succeed and keep growing in the competitive online market.

Boost your online sales with Space Stem, the UK's top eCommerce web design agency. Custom, innovative designs for standout shopping experiences. Convert clicks to customers with us!